SENIOR VISUAL DESIGNER & ART DIRECTOR
Brand Identity, Transportation & Cinematic Design
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Film & Entertainment
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Transportation Design
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Yacht Design
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Brand Design
I create brand identities, vehicle liveries and production graphics for automotive, aviation, maritime and entertainment projects, combining strategic thinking with refined visual execution across physical, digital and cinematic environments.
RACE TEAM BRAND IDENTITY
Race team identity developed for Sony Pictures' Gran Turismo.
CAPA was created as a fictional motorsport team for the film, featuring a complete visual identity designed for vehicle liveries, team branding, apparel and racing environments. The project focused on building an authentic, production-ready brand that naturally integrates into the world of professional motorsport.
YACHT PROJECT
Brand identity and exterior graphics developed for the Duskaen D38 sailing yacht, creating a contemporary visual language that reflects performance, craftsmanship and Scandinavian-inspired minimalism.
BUSINESS JET PROJECT
Custom aircraft livery designed for a privately owned Cessna Citation CJ2.
The project focused on creating a clean, modern visual identity that complements the aircraft's proportions while remaining technically suitable for real-world production and application.
Hi, I'm Alex Scholtz, a Senior Visual Designer and Art Director with over 10 years of experience across branding, transportation, entertainment and visual communication.
My work combines strategic design thinking with refined visual execution, creating brand identity systems, transportation graphics and production design for international clients across automotive, aviation, maritime and feature film industries.
Most notably, I worked as a Graphic Artist on Sony Pictures' Gran Turismo, where I developed race team identities, vehicle liveries and environmental graphics for the Le Mans racing world.
Whether designing a complete brand identity, an aircraft livery or graphics for a cinematic production, my goal is always the same, to create visual systems that are clear, memorable and built to last.
SELECTED WORKS & PROJECTS
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Gran Turismo
(Columbia Pictures / Sony Pictures)
Graphic Artist – Art Department
Developed branding systems, podium graphics, and large-scale visual assets for the 24 Hours of Le Mans sequences and Nissan corporate environments.
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Orphan by László NemesGraphic Artist – Art Department
Member of the production design team awarded Best Production Design at the 45th Hungarian Film Week.
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Orphans 3
Special Graphic Designer – Art Department
Brought in to develop advanced custom graphics and complex visual elements requiring high-precision execution for key production environments. -
Aviation Livery Designs
Custom aircraft liveries and technical vector illustrations developed for real-world surface application.
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Boat Layout DesignsPrecision sailboat graphics and structural surface layouts for performance vessels.
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Vehicle DesignsMotorsport-driven livery systems developed for professional race team environments and film production.
Integrated sponsor architecture, number placement logic, and competition-ready visual balance aligned with GT racing standards. -
Diagon LTD – Corporate Visual Systems
Ongoing development of corporate visual systems including exhibition stand design, print materials, and structured brand applications for international trade environments.
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InterMap LTD – Full Identity & Website RedesignComprehensive brand identity and website redesign for a European geospatial technology company.
Developed a cohesive visual system across digital platforms, corporate materials, and product communication.
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SSL Team Hungary – Full Visual IdentityDeveloped the complete visual identity for SSL Team Hungary, winners of the SSL international sailing competition.
Delivered logo system, team branding, apparel graphics, and race-related visual applications. -
Procelero – Marina & Sailing Club Logo
Logo design developed for a competitive sailing club and marina organization.
Created a dynamic mark reflecting movement, water structure, and performance-driven identity.
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2023 Finn World Championship – Event LogoOfficial logo design for the 2023 Finn World Championship sailing event.
Designed to represent heritage, precision, and the competitive spirit of the international Finn class.
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CAPA – Gran Turismo Film Logo
Custom logo design developed for the CAPA character/team within the Gran Turismo film production.
Integrated cinematic context with authentic motorsport visual language.
SELECTED CLIENTS & COLLABORATIONS
DESIGN AREAS
REVIEWS
"Tirelessly collaborative, extremely versatile, and an absolute pleasure to be around. We couldn't have done it without him."
— Former Supervising Art Director"It was such a pleasure to work with Alex on Gran Turismo! He is so creative in all of his work and he has the awesome ability to take an idea and create something that far exceeds your expectations. Whenever we had any last-minute graphic needs, Alex was always willing to jump in and help out. He is an amazing artist and so much fun to be around! I hope I get the honor of working with Alex again in the future."
— Former Assistant Art Director“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former CustomerLE MANS ENVIRONMENT GRAPHICS
Environmental graphics and event branding developed for Sony Pictures' Gran Turismo.
The project included trackside branding, sponsor assets, promotional graphics and race environment visuals created for the film's Le Mans racing sequence, helping build an authentic and immersive motorsport atmosphere.
RACE CAR LIVERY DESIGN
Custom Porsche 911 GT3 RS race liveries developed for Sony Pictures' Gran Turismo.
The designs combined authentic motorsport sponsor integration, race-ready graphics and cinematic storytelling to create believable competition vehicles featured throughout the film.
GT ACADEMY LIVERY DESIGN
Vehicle liveries and visual graphics developed for the GT Academy programme as part of Sony Pictures' Gran Turismo.
The project included race-ready vehicle graphics and academy branding designed to reflect the performance, precision and visual identity of Nissan's iconic driver development programme featured throughout the film.
CUSTOM YACHT ILLUSTRATIONS
Custom yacht illustrations created for Style Yacht and the Scholtz 8.8 Weekender project.
Each illustration was carefully developed to showcase the yacht's proportions, exterior details and design character, providing elegant visualisations for branding, presentations and marketing materials.
RACE TEAM IDENTITY
Brand identity created for SSL Team Hungary, including logo design, yacht graphics, sail branding and team apparel.
The visual system was designed to deliver a bold and recognisable presence across racing, media and team equipment while maintaining consistency throughout every brand touchpoint.
AIRLINE LIVERY REDESIGN
A modern reinterpretation of the MALÉV Hungarian Airlines visual identity.
The redesign preserves the airline's most recognisable brand elements while introducing a contemporary livery system focused on clarity, aircraft proportions and strong visibility across the fleet.
SPECIAL ANNIVERSARY LIVERY
Commemorative aircraft livery designed for Wizz Air's 250th aircraft milestone.
The design integrates a bold anniversary graphic into Wizz Air's existing visual identity, creating a celebratory aircraft livery that remains instantly recognisable while preserving the brand's clean and contemporary aesthetic.
VISUAL IDENTITY SYSTEM
Corporate visual identity and communication system developed for InterMap, translating the company's technology-focused positioning into a clear and consistent visual language.
The identity was applied across marketing materials, corporate stationery and communication assets, establishing a cohesive brand presence across both promotional and professional touchpoints.
RESTAURANT BRAND IDENTITY
Logo and menu design created for ESCA, a contemporary restaurant in Budapest.
The project focused on developing a distinctive visual character for the restaurant, combining an expressive hand-drawn logo with a clean and minimal menu system to create a refined yet individual brand presence.
BRAND DESIGN
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Diagon Ltd.
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Beez Surfboards
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Individuum Party Series
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Inter Map Ltd.
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SSL Team Hungary
TRANSPORTATION DESIGN
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Audi R8 LMS Ultra
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Nissan Nismo Team
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Porsche 911 GT3RS
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McLaren Opine Engineering
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Nissan GT-R NISMO GT Academy
YACHT DESIGN
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Scholtz 40
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SSL Team Hungary
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Scholtz 8.8 Daysailer
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Dusken D38
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Tranquilo Luka 30
AVIATION DESIGN
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Air Canada
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SSL Team Hungary
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Malév
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Swissair
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Wizz Air
FILM & ENTERTAINMENT
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Orphan by László Nemes
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Gran Turismo The Movie
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Shadow and Bone Season 2
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Orphans
CREATIVE VENTURES
FINE ART
Alongside my work as a visual designer, I maintain an active painting practice focused on original artworks exploring movement, landscape and emotion.
DROPIN BRAND
An independent lifestyle apparel brand built from the ground up, combining branding, product design, e-commerce and visual storytelling inspired by cycling and outdoor culture.